12/31/2022 0 Comments Fashion design clothesSaying that there are hundreds of instances like Mère Soeur’s Old Navy tee would be an understatement. With these laws still in place, fashion isn’t given nearly enough legal protection, even as blatant knockoffs have become increasingly prevalent. A set of rules written four decades ago, US copyright law positions American fashion as a manufacturing industry rather than a creative one. Large brands get away with stealing designs from smaller companies because fashion is not fully protected under American copyright law. Roberts won’t be the last designer this happens to. Now it’s been stripped of all meaning, and it feels really violating.” “I was a single mom, and the idea behind this T-shirt inspired my whole business. “Big businesses think us small businesses are just here to pull ideas from, and they think we are weak,” Roberts said. She’s still upset, though, that a huge company can profit from the work of an independent designer. Old Navy’s response to Roberts did mention that no additional orders of the shirt would be placed, which Roberts considered a small victory. Right: Old Navy’s “Raising the Future” t-shirt. Left: Carrie Anne Robert’s Mère Soeur “Raising the Future” t-shirt. The company pointed out that since Roberts didn’t trademark the phrases “Raising the Future” or “The Future,” and does not have a trademark for the font or graphic design of the shirts, she has zero legal rights to them. She received more than 800 comments of support, many from people who also left angry comments on Old Navy Instagram posts and posted negative reviews of the T-shirts on Old Navy’s website.Īfter days of being pelted with criticism, Old Navy pulled the shirts from its site, though they’re still available for sale in stores, and responded to Roberts via email. Infuriated, Roberts posted the Old Navy dupes to Instagram, lamenting about being copied by a huge brand. The “Raising the Future” shirt is one of Roberts’s best-selling products she has sold hundreds of shirts to customers, most of whom are based in the US. The shirt Old Navy copied featured the words “Raising the Future,” and Roberts created it to go along with a matching kids’ tee with the words “The Future” printed across the chest - Old Navy made knock-offs of the kids’ tee too. Roberts is a single mom who sells “ mamamerch,” items like T-shirts, totes, and coffee mugs adorned with cheeky mom references. Old Navy was selling it for half the price of the original. Loyal followers had tipped her off to an Old Navy T-shirt they believed was a copy of one of her graphic tees. Carrie Anne Roberts, the British designer behind the clothing brand Mère Soeur, woke up one morning earlier this month to a flood of Instagram notifications.
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